Brand Voice and Tone Guide

A practical brand voice guide your whole team can use to write consistently.

⬡

Recommended modelClaude Sonnet 4.6

Superior tone control and long-form writing quality

What you need to fill in

[company name and what it does][who your customers are][brand personality in 3 words][1-2 competitors to differentiate from]

Tools used

ClaudeChatGPT

The prompt

Create a brand voice and tone guide for my company. Company: [company name and what it does] Target audience: [who your customers are] Brand personality in 3 words: [e.g., bold, human, precise] Competitors to sound different from: [name 1-2 competitors] Include: 1. Voice pillars (3-4 core characteristics with a definition of each) 2. Tone spectrum — how voice shifts across contexts (e.g., social post vs. error message vs. sales email) 3. Do/don't word list (10 words we use, 10 we avoid) 4. 3 before/after examples rewriting generic copy in our voice 5. One-paragraph 'voice test' to check any new content

Open in Claude

Sample output

**Brand Voice Guide — Volta (B2B SaaS for energy teams)** **Voice Pillars:** 1. **Precise** — We say exactly what we mean. No vague claims, no jargon for its own sake. 2. **Grounded** — We speak like a smart colleague, not a pitch deck. Real examples over abstractions. 3. **Understated confident** — We don't sell hard. We show, let the numbers speak, and trust our audience to get it. **Tone Spectrum:** - Product UI: Direct, minimal (verb + object — 'Add meter', not 'Start adding your meter now') - Blog: Conversational with data — short paragraphs, specific numbers - Error messages: Honest + helpful ('Your file format isn't supported. Try CSV or XLSX.') **Do say:** specific, measurable, because, exactly, trade-off **Don't say:** revolutionary, seamless, world-class, leverage, synergize

Try with these tools

claude chatgpt jasper

brandvoicecopywritingmarketing

More in Writing & Copy

Case Study Writer

A 600–800 word case study with headline, challenge/solution/results structure, pull quote, and CTA.

intermediate

Technical Blog Post

An SEO-ready outline, hook introduction, meta description, and differentiation strategy for a technical blog post.

intermediate

Product Changelog

A polished user-facing changelog grouped by change type with benefit-focused language and a highlights summary.

beginner